Do you look for products that are not tested on animals? Do you fall for the "cruelty-free" advertising claim? At Maminat, we expose the deception of "cruelty-free" cosmetics in Europe.
Every year, it's becoming more common to see many brands repeatedly emphasize actions that are usually linked to a sustainable, healthy, and environmentally friendly lifestyle.
Undoubtedly, one of the most used terms in the European Union for the world of cosmetics is 'cruelty-free' but, what lies behind such a categorical statement?
The Half-Truth of 'Cruelty-Free' Cosmetics
Yes, cosmetic brands that advertise that they do not test their products on animals and that do not sell their products outside Europe are 'cruelty-free,' but those brands that don't loudly proclaim it are also 'cruelty-free.'
Since 2013, European legislation prohibits animal testing to obtain cosmetic products such as gels, facial creams, etc., with the exception of chemical or pharmaceutical products.
This means that, automatically, all products sold only in the European Union cannot have been tested on animals.
So, how is a product proven to be suitable for public sale? At Maminat, we are the ones who formulate the product and test it to ensure that the ingredients used are the best for different skin types.
By working with natural and organic raw materials, we are not afraid that a product will be bad for us; at most, it may not be suitable for our skin type.
We could reiterate that our cosmetics are 'cruelty-free,' however, we prefer to highlight the quality of our products and not use this term so as not to contribute to the misleading advertising carried out by other brands, subject to the same law as Maminat.
Are all brands selling in the EU 'cruelty-free'?
Does this mean that all cosmetic brands sold in the European Union are 'cruelty-free'? Unfortunately, no. And that's where many fall into the trap of the 'cruelty-free' cosmetic claim.
Selling a 'cruelty-free' product does not mean that the brand behind this product does not test on animals. Generally, many brands, mostly multinationals, resort to other brands to carry out animal experimentation and avoid being implicated.
If you want to use 'cruelty-free' cosmetics, find out about the brand behind the commercialization of those products; only then will you ensure that you are not sold a 'pig in a poke' and consume according to your life philosophy.
Maminat, Responsible Cosmetics in Every Sense
At Maminat, we have decided to forego the 'cruelty-free' label to avoid confusion and focus our efforts on highlighting that we are a sustainable brand, that we work with local products to reduce environmental pollution, that we are committed to organic farming and to producing small batches of product so that they arrive at your home as fresh as possible.